THE COMPANY
THE COMPANY PROFILE
Softex is a Greek family-owned business committed to delivering high-quality paper products, continuing the brand’s 85-year legacy in Greece. For us, paper is more than just a daily necessity—it represents care, love, cleanliness, and the values of the Greek family we grew up in. With respect for tradition and a passion for quality, we continuously evolve to meet the needs of modern times.
Since 2016, as a member of Intertrade Hellas A.B.E.E., we have invested in innovation and technology to create products that offer superior comfort and exceptional quality. Today, Softex is a market leader in branded toilet and home care paper.
PHILOSOPHY
At Softex, our mission is simple: to make your daily life easier and more comfortable with high-quality products. We embrace innovation while maintaining our production in Greece, always respecting our partners, employees, and, of course our customers.
Sustainable development and environmental protection are at the core of our philosophy. We believe that quality must go hand in hand with responsibility, which is why we constantly strive to provide solutions that respect both people and the planet.
VISION
Our vision is to continue improving everyday life by combining tradition with innovation. We believe that quality should be present at every moment of life, which is why we work tirelessly to create solutions that offer comfort and convenience while being environmentally responsible.
