Softex is a Greek family-owned business committed to delivering high-quality paper products, continuing the brand’s 85-year legacy in Greece. For us, paper is more than just a daily necessity—it represents care, love, cleanliness, and the values of the Greek family we grew up in. With respect for tradition and a passion for quality, we continuously evolve to meet the needs of modern times.

Since 2016, as a member of Intertrade Hellas A.B.E.E., we have invested in innovation and technology to create products that offer superior comfort and exceptional quality. Today, Softex is a market leader in branded toilet and home care paper.